Ribena Reborn

On 12 October 2022, Ribena held their #RibenaBondingPledge campaign in partnership with GSC. The campaign aimed to encourage Malaysians to cherish special moments spent with family and friends with amplification through a social media contest.

As a pledge to commemorate special moments, participants were required to share the pinned contest announcement post on their Instagram story, include a caption, tag three friends and @ribenamy, and include a photo of their best bonding moment to be in the running for the main prize. The campaign ran from October 6 to November 5, with 12 winners chosen each week until the end of the campaign.

At the end of each week, three winners were chosen to win twin tickets each to the much-coveted Aurum Theatre at The Gardens Mall, while nine runners-up took home RM100 worth of GrabPay credits. The first 2,000 participants to share their pledges with the relevant tags and hashtags also received RM30 worth of Ribena products for free.

Ribena's Timeless Goodness, Timeless Bonds campaign followed the special Bonding Moments exhibit, which was a collection of heart-warming photos and stories of unique bonding moments shared by everyday Malaysians. The exhibit was available for all members of the public to view at GSC The Starling Mall until October 12,2022. Ribena also hosted a live pledge wall, where Malaysians were welcome to stop by and pledge their cherished moments.