GSC Popcorn Run

Golden Screen Cinemas (GSC) has launched the 5th edition of its Popcorn Run, inspired by Sonic The Hedgehog 3. Taking place on December 1, 2024, at IOI City Mall, Putrajaya, the event offers 5km, 10km, and 21km run categories, catering to all fitness levels.

Participants can look forward to themed experiences, including thrilling zones inspired by Sonic’s speed, fun obstacle courses, and exciting water elements. Attendees will enjoy unlimited popcorn, meet-and-greet sessions with Sonic cosplayers, and receive exclusive Sonic-themed medals and T-shirts.

GSC Popcorn Run
GSC Play Events
GSC Play Events

GSC Play Fest 2024 at IOI City Mall (East) in Putrajaya brought families together for a memorable, carnival themed experience, encouraging bonding time with one another.  From September 19-22, it featured exciting activities including character meet-and-greets with Garfield, Transformers, and Spiderman, along with workshops and games. 

Major sponsors such as Applecrumby, Vico, Air Selangor, and Honor contributed with interactive booths, prize giveaways, and family-centric activities. Parents and kids dove into the fun with creative workshops, colorful face painting, and caricatures, making GSC Play Fest 2024 a whirlwind of laughter, connection, and unforgettable family memories!

Level up with our 360 cinematic takeovers!

Immerse yourselves in an alternate universe and bring your favourite movies to life with realistic cinematic takeovers. With creative elements uniquely incorporated for each takeover, each touch point delivers an impactful experience to movie-goers! 

Leave it to us when it comes to the thinking process, from strategy, creative ideation, to execution, we’ll curate a movie experience to remember.

Takeovers
Brand Partnerships
Brand Partnerships

Maximise your brand visibility by partnering with GSC to bring your latest campaigns to life. Through holistic, full-fledged on-ground activations, utilise our cinema spaces to effectively communicate and let us tell your brand story to the right audiences. 

From roadshows, exhibitions, product launches, events, promotional and experiential activations, our creativity sees no boundaries. Our expertise has resulted in successful on-ground activations across a multitude of brands, ranging from industries such as banking, fast moving consumer goods (FMCG), pet food, and more.